MARSHALL, Mich. – Common Citizen on Wednesday (March 30) announced a major cultivation partnership with boxing great Mike Tyson’s premium cannabis line, California-based Tyson 2.0.
According to a release, Common Citizen will grow Tyson’s cannabis at its hybrid greenhouse in Marshall. Up first, they’ll produce “Knockout OG” and “Pound for Pound Cake.” The cannabis will be sold at Common Citizen retail partners.
“This is a truly unique partnership with one of boxing’s living legends, and I have no doubt ‘Iron Mike’ Tyson’s safe, affordable and high-quality cannabis products will deliver a knockout for our customers,” Common Citizen CEO Michael Elias said in a statement. “Tyson 2.0’s premium cannabis will help us achieve Cannabis for Humanity by serving the unique, individual needs of our patients and adult-use customers with a new, high-quality product.”
In honor of the partnership, Tyson will hold a public appearance Saturday, April 23, at Common Citizen retail partner LIV Cannabis Co.’s Lansing location at 6283 S. Martin Luther King Jr. Blvd. He will also announce musical acts at the 4/20 Music Festival the same day at Adado Riverfront Park.
“At Common Citizen, we value people over product and are proud to partner with an international advocate for the unparalleled wellness benefits cannabis provides,” Elias said. “Mike knows from experience how cannabis can change lives for the better, and we bring that shared experience to this unique partnership.”
“Like I did in the ring for so many years, my Tyson 2.0 cannabis — which I personally test and approve — delivers a powerful punch I can’t wait to share with Common Citizen’s customers,” Tyson, Chief Brand Officer for Tyson 2.0, said in a statement. “This is a business partnership, but more importantly, it’s an investment in people, and I look forward to sharing that message with Common Citizen in the months ahead.”