TRAVERSE CITY, MI – Traverse City Whiskey Co. has announced it will invest $20 million for a massive expansion Up North.
The company dates back to 2011, when the owner found his grandfather’s old patents for distilling whiskey on their family’s farm. Now, it’s a massive production facility in Traverse City called The Stillhouse and The Outpost in Ferndale.
The move is expected to create nearly 100 jobs, according to the state.
“Our new headquarters will be an all-encompassing campus that will provide a unique immersion in whiskey culture and industry, and will add a new experience to the thriving Northern Michigan agritourism industry. It will provide numerous jobs and attract new and returning visitors to our beautiful region. We can’t wait to welcome our friends into our new home,” co-founder and president Chris Fredrickson said in a statement.
Now, the company produces a range of bourbons, as well as canned cocktails and experimental spirits.
“Elmwood Township is excited that TC Whiskey is revitalizing the former Cherry Growers operations,” said Elmwood Township Supervisor Jeffrey K. Shaw, DC. “The property has been vacant and decaying, and the TC Whiskey project will provide economic opportunity for workers in our area.”
“Michigan’s craft beverage industry is on the grow. Businesses like Traverse City Distillery directly contribute to economic development and jobs creation with our local communities while creating markets for our farmers,” said Jenelle Jagmin, executive director, Michigan Craft Beverage Council. “I appreciate the ongoing support and investment from Governor Whitmer, MEDC and other partners into the state’s robust craft beverage industry.”